citability.devFree scanThe 6 best AI visibility tools, with prices we actually checked
Every price on this page was read off the vendor's own public pricing page on 2026-07-31. Where a vendor does not publish a price, the table says so instead of guessing. Entry prices run from $29 to $165.17 per month, and the cheapest tool is not the same as the right one.
We build citability.dev, one of the six tools below. So the table is sorted by entry price, not by our opinion, and every competitor row links to that vendor's own pricing page so you can check us. We are third cheapest, not first, and we say plainly where the other five are the better buy.
Side by side
| Tool | Entry price | Engines tracked | Prompts included | Public pricing |
|---|---|---|---|---|
Otterly.ai The cheapest way to watch a handful of prompts daily. | $29 / mo Lite, monthly. Standard $189, Premium $489. | ChatGPT, Google AI Overviews, Perplexity, MS Copilot | 15 on Lite, 100 on Standard, 400 on Premium | |
citability.devours Teams who want the cited URLs and the fix list, not just a score. Claude is included rather than an add-on. | $39 / mo Or $390 / year. | OpenAI, Claude, Perplexity, Gemini | Up to 10 buyer questions on 1 domain | |
Profound Enterprises that need nine engines and can talk to sales. | $99 / mo Starter, billed yearly. Growth $399, Enterprise custom. | ChatGPT only on Starter; 3 on Growth; up to 9 on Enterprise | 50 on Starter, 100 on Growth | |
Ahrefs Brand Radar Teams already paying for Ahrefs who want AI visibility bundled in. | $129 / mo Included in Lite. Standalone Brand Radar AI from $199 / mo. | LLM brand visibility across Ahrefs' prompt database | 271M+ researchable prompts, plus custom tracked prompts | |
Semrush Teams consolidating classic SEO and AI visibility in one bill. | $165.17 / mo Starter, billed annually. List $199. No AI-only plan. | Google Search, ChatGPT, Perplexity, Gemini and more | 50 daily on Starter, 100 on Pro+, 200 on Advanced | |
Peec AI Broad engine coverage, if you are willing to request a quote. | Not published Four tiers listed, annual billing, no public price. | ChatGPT, AI Mode, AI Overviews, Copilot, Perplexity, Gemini | Not published |
Sorted by entry price, ascending. Prices verified 2026-07-31 from each vendor's public pricing page. Scrunch AI was excluded because its pricing page did not resolve at the time of checking, and we would rather omit a tool than publish a number we could not read.
Which one is right for you
Fifteen prompts across four engines, tracked daily. Note that Claude, Gemini, and Google AI Mode are paid add-ons on top, so the real cost rises if you need them.
Brand Radar is included from the $129 Ahrefs Lite plan, and Semrush bundles AI visibility into every tier from $165.17. Adding a sixth subscription to measure the same thing is waste.
The widest engine coverage in this set. Starter is ChatGPT only at $99 / mo billed yearly, so the entry tier is narrower than its price suggests.
This is ours. It returns the actual cited URLs, the competitors cited in your place, and a ranked fix list, with Claude included rather than sold as an add-on. It tracks one domain and ten questions, so it is deliberately narrower than the enterprise tools.
What these tools do not tell you
Every tool here measures the same underlying thing: how often an answer engine names you. None of them, ours included, can tell you that a citation produced revenue. Treat a visibility score as a leading indicator, not a result. The number worth watching is whether the fixes you ship move the citation rate on your own buyer questions, which is why a tool that hands you cited URLs is more actionable than one that hands you a composite score.
What is an AI visibility tool?
An AI visibility tool measures whether AI answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews mention or cite your brand when someone asks a question your business should answer. Classic rank trackers cannot see this, because the answer is generated rather than served from a results page.
What is the best AI visibility tool?
There is no single best one, because the tools optimize for different jobs. Otterly is the cheapest entry at $29 per month. Profound goes widest at up to nine engines on its Enterprise tier. Ahrefs and Semrush make the most sense if you already pay them for SEO. citability.dev, which we build, is aimed at teams who want the cited URLs and a fix list rather than only a visibility score.
How much do AI visibility tools cost?
Verified on 2026-07-31: entry prices run from $29 per month (Otterly Lite) to $165.17 per month (Semrush Starter, billed annually). Profound starts at $99 per month billed yearly, Ahrefs Brand Radar at $129 per month, and citability.dev monitoring at $39 per month. Peec AI does not publish prices.
Do I need an AI visibility tool if I already rank on Google?
Ranking and being cited are different outcomes. A page can sit on page one of Google and never appear inside an AI-generated answer, because answer engines select sources by extractability and entity clarity rather than by rank alone. That gap is what these tools measure.
How often should AI visibility be measured?
Monthly at minimum. Answer engines re-crawl and re-select their cited sources considerably faster than Google updates organic rankings, so a single point-in-time reading goes stale within weeks.
See where you stand before you buy anything
Our free scan checks your AI crawler access and runs a live citation check across ChatGPT, Claude, Perplexity, and Gemini in about 60 seconds. No card, and it will tell you whether you need a paid tool at all.